9/2/08
Call it a head-scratching whydunnit: Cisco Systems Inc. last week acquired
PostPath, a provider of e-mail and calendaring software.
On its face, the PostPath buy looks like still another departure for Cisco,
which -- with question-begging acquisitions like those of the former Scientific
Atlanta or WebEx -- has sometimes ventured far afield from its networking niche.
But with Cisco gearing up to take on Microsoft in the unified communications
and collaboration (UCC) segment, its decision to nab PostPath is far from question-begging.
The way some industry watchers see it, it's the most logical thing in the world.
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In most cases, when Cisco acquires a company, its reasoning is obvious. When
Cisco acquired the former Cognio nearly a year ago, for example, it did so to
both bolster its WLAN portfolio and to lock up a potential partner.
The Cognio acquisition also cemented a long-standing partnership (Cisco was
a major reseller of Cognio's technology) and denied best-of-breed WLAN diagnostic
technology to its competitors. Call it a win-win
for Cisco.
PostPath's value-add is less obvious. Cisco, after all, doesn't have an e-mail
or calendaring play. It does, however, have WebEx, and it's partially as a means
to strengthen WebEx's collaborative capabilities -- particularly, natch, on
the e-mail and calendaring tips -- that Cisco pulled the trigger on the PostPath
purchase.
It isn't jus about WebEx, of course. Cisco, along with Microsoft, is vying
for supremacy in the still-burgeoning UCC segment.
In this regard, PostPath's e-mail and calendaring assets lets Cisco flesh out
a collaborative and communicative stack that currently consists of instant messaging
(IM), voice, video, data, document management and Web 2.0 applications. That's
how Cisco executives spin it, at any rate.
"The acquisition of PostPath complements our strategy to develop an integrated
collaboration platform designed for how we work today and into the future, providing
real productivity gains and a more satisfying user experience," said Doug
Dennerline, senior vice president of Cisco's collaboration software group, in
a statement. "Our 'cloud-based' delivery model offers our customers rapid
deployment and compelling economics."
Market-watcher Gartner, for its part, thinks Cisco is gearing up to challenge
Microsoft, which -- on the strength of its Exchange e-mail and collaboration
platform -- has an UCC ace up its sleeve. "[N]o vendor can succeed in the UCC
market without a strong e-mail presence. PostPath has a Linux-based e-mail system
that it has marketed as a replacement for Exchange: It can work natively with
Active Directory and supports the Outlook client," wrote Gartner's Matt Cain
in a research bulletin. "PostPath's small size made larger companies hesitant
to buy the e-mail system, a problem solved by Cisco's ownership. The Cisco/PostPath
partnership will threaten the Exchange franchise."
Cain doesn't see PostPath as a slam dunk for Cisco, however. "No new e-mail
vendor has successfully penetrated the commercial space in a decade. Cisco plans
to attack the e-mail market via a change in the provisioning model from on-premises
deployment to software as a service...just as Google is doing," he pointed out.
"Cisco is moving into SaaS to maintain its high growth rate...but success requires
a retrained sales force, new customer relationships, deep knowledge of cloud
technology and billions of dollars in investment." --Stephen Swoyer
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